Volkswagen: The Fun Theory award winner – The Speed Camera Lottery

Credits:
Idea: Rewarding Speed Limit Signs – Submitted by Kevin Richardson (USA)

Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding.

Client: Volkswagen
Title: The Fun Theory Winner
Agency: DDB Stockholm
Director: Olle Johansson-Bergholtz
Concept: Kevin Richardson
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Film Producer: Olle Johansson-Bergholtz
3D: Nico Knudsen

The commercial titled The Fun Theory award winner – The Speed Camera Lottery was done by DDB STOCKHOLM advertising agency for Volkswagen company in Sweden. It was released in the March 2010. Business sector is Public awareness messages.