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The advert titled Clothing drive was done by DDB CHICAGO advertising agency for BUD LIGHT (ANHEUSER-BUSCH company) in USA. It was released in the January 2010. Business sector is Alcoholic drinks.
Credits:
Tool of North America Director Erich Joiner’s comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008.
Clothing Drive reunites the entire Swear Jar team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it’s not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor.
Agency: DDB, Chicago
Art Director/Associate Creative Director: Galen Graham
Art Director: Jamie Overkamp
Copywriter/Associate Creative Director: Jason Karley
Copywriter: John Hart
Group CD: Mark Gross
VP Creative Directors: Chris Roe, Chuck Rachford
Agency Producer: Scott Kemper
Production Company: Tool of North America, Santa Monica
Director: Erich Joiner
Executive Producers: Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Joby Ochsner
DP: Mark Plummer
Production Designer: Samantha Gore
Editorial: Whitehouse Chicago
Editor: Matthew Wood
Producer: Kristin Branstetter
Online Company: Filmworkers
Artist: Rob Churchhill
Sound Design: Another Country
Sound Designer: John Binder
[...] This post was mentioned on Twitter by crinutza and TVPub, Paun Eugen. Paun Eugen said: TvPub.net: #video #commercial Bud Light: Clothing drive http://bit.ly/aLb0sb [...]